Creative Director PUZZLE
Art Director Films & Advertising
Madrid(Spain) based
cristina@alexa92.com
Born in Madrid in 1999, I began my creative journey in fashion, founding Puzzle in 2020 — a brand twice nominated for the Allianz EGO Award at Madrid Fashion Week. That experience shaped my sensitivity to aesthetics, narrative, and the dialogue between light and space, influenced by artists such as James Turrell.
Today, I work as an Art Director in advertising, where I merge my background in fashion with cinematic language to build strong visual identities and emotional storytelling. For me, creativity is a tool to connect, move, and transform — a way of designing worlds where meaning and aesthetics go hand in hand.
And if you’d like a hint of my taste, my Letterboxd top 4 includes Marie Antoinette (Sofia Coppola), The Shining (Stanley Kubrick), American Psycho (Mary Harron), and The Grand Budapest Hotel (Wes Anderson). ;)
CREATIVITY IS A WAY OF SERVICE